Privacy Policy

Last updated: January 2026

This privacy policy explains how JRT Innovations Limited, trading as Dog Mug ("we", "us", or "our"), collects, uses, and protects any information when you use the Dog Mug website (dogmug.co.uk).

About Our Website

Dog Mug is a comparison and affiliate website that provides information about personalised dog mug suppliers. We do not sell products directly. When you click on links to third-party suppliers, you will be redirected to their websites, which are governed by their own privacy policies.

Information We Collect

We collect minimal information to help us understand how visitors use our website:

• Analytics Data: We use Ahrefs Analytics to collect anonymised usage data, including pages visited, time spent on site, referral sources, and general geographic location. This data helps us improve our website content and user experience.
• Technical Data: Like most websites, our servers may log technical information such as your IP address, browser type, and device information. This is standard practice for website security and performance monitoring.

Cookies

Our website uses cookies, which are small text files stored on your device. We use:

• Analytics Cookies: To understand how visitors interact with our website.
• Essential Cookies: To ensure basic functionality of the website.

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website.

Third-Party Links

Our website contains links to external websites operated by third-party suppliers. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policy of every website you visit.

When you click on affiliate links, the third-party website may collect information about you according to their own privacy policy. We may receive a commission from purchases made through these links, but this does not affect the price you pay.

How We Use Your Information

The information we collect is used to:

• Analyse website traffic and usage patterns
• Improve our website content and user experience
• Ensure the security and proper functioning of our website

Data Sharing

We do not sell, trade, or otherwise transfer your personal information to third parties, except:

• To analytics service providers who assist us in operating our website, subject to confidentiality agreements
• When required by law or to protect our rights

Data Retention

Analytics data is retained for a period of up to 26 months, after which it is automatically deleted.

Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data
• Request restriction of processing
• Data portability

To exercise any of these rights, please contact us using the details below.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us: