Privacy Policy

Last updated: January 2026

This privacy policy explains how JRT Innovations Limited, trading as Dog Mug ("we", "us", or "our"), collects, uses, and protects any information when you use the Dog Mug website (dogmug.co.uk).

About Our Website

Dog Mug sells personalised dog mugs. Orders are fulfilled via our printing partner, so when you click a "Buy Now" button you are redirected to our partner's website to complete checkout. Their site is governed by its own privacy policy.

Information We Collect

We collect minimal information to help us understand how visitors use our website:

• Analytics Data: We use Ahrefs Analytics to collect anonymised usage data, including pages visited, time spent on site, referral sources, and general geographic location.
• Technical Data: Standard server logs may include IP address, browser type and device information.

Cookies

Our website uses cookies, which are small text files stored on your device. We use:

• Analytics Cookies: To understand how visitors interact with our website.
• Essential Cookies: To ensure basic functionality of the website.

You can control cookies through your browser settings. Disabling cookies may affect your experience.

Third-Party Links

When you click "Buy Now" you are redirected to our printing partner's checkout. We are not responsible for the privacy practices of external sites. We encourage you to read each site's policy.

How We Use Your Information

• Analyse website traffic and usage patterns
• Improve our website content and user experience
• Ensure the security and proper functioning of our website

Data Sharing

We do not sell, trade, or transfer your personal information to third parties, except:

• To analytics service providers who assist us, subject to confidentiality agreements
• When required by law or to protect our rights

Data Retention

Analytics data is retained for a period of up to 26 months, after which it is automatically deleted.

Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Object to processing of your data
• Request restriction of processing
• Data portability

To exercise any of these rights, please contact us using the details below.

Children's Privacy

Our website is not intended for children under 16 years of age. We do not knowingly collect personal information from children.

Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact Us

If you have any questions about this privacy policy or our data practices, please contact us: